ABOUT THE TOY TREE
Thoughtful toys with real play value
The Toy Tree is an independent toy shop near Devizes, choosing traditional, educational and imaginative toys, games and gifts for children and families.
OUR STORY
Quality traditional toys that don’t cost the Earth
That phrase has always captured what The Toy Tree is about: toys that feel worth giving, are made to be enjoyed properly, and offer good value without losing sight of the world children are growing up in.
We look for products with genuine play value — things children can build, make, imagine, solve, share and return to. That includes traditional wooden toys, puzzles and games, creative activities, books, puppets, outdoor toys and thoughtful little gifts.
Where we can, we also look for products with considered materials, packaging or production, and we like supporting smaller businesses and interesting brands alongside familiar favourites.
CHOSEN WITH CARE
A more personal way to shop for toys
We know that finding the right toy is often about the child rather than simply the category.
That is why you can browse The Toy Tree by age, by interest and by the way children like to play — whether they are dinosaur mad, budding artists, little builders, animal lovers or family-game enthusiasts.
Our aim is to make it easier to find something that feels thoughtful, useful and genuinely enjoyable.
VISIT THE TOY TREE
Come and browse in person
The Toy Tree is based at The Old Granary, Townsend Farm, Horton, near Devizes in Wiltshire.
If you are making a special journey, please get in touch first so we can confirm the current visiting arrangements.
OUT & ABOUT
Find us at events too
The Toy Tree also attends selected fairs and events through the year with a hand-picked collection of toys, games and gifts.
See the Events page for upcoming dates and places to find us.
START EXPLORING
Find something they’ll love
Browse the shop, explore by age or discover ideas based on what they are already into.
Shop all toys Shop by Interest